Single Page Design

What is a single-page Website?

The definition of a single-page site is quite straightforward; it’s a web site which uses just one HTML page. When all site content is put on a single page, click on a navigation link forwards users to a HTML anchor on this single page.

When to use a single-page website

One-page websites are responsive ottawa web design and provide better mobile UX, but they are not SEO-friendly. You won’t be able to index several webpages with various keywords and meta descriptions, which will negatively impact organic traffic performance and your website’s online visibility.

Single-page site design brings both benefits and disadvantages. On the one hand, this website type gives UI/UX designers independence concerning layouts and visual results. But on the other hand, many users might not be impressed with single-page design solutions because of complicated navigation they are not accustomed to.

The list of web design single-page website pros and cons can be continued; the thing is, business owners should outline their long-term objectives and predict their target audience’s expectations before opting for a one-page site.

A single-page Design can be used for:

  • Personal websites
  • Portfolios
  • Resume pages
  • One-time events
  • Landing pages
  • bookmarking sites
  • Single-product sites
  • Best design practices for single-page sites
  • Break text into sections

If you have decided to go for a single-page website, probably you do not have much text to display; differently, you’d go to get a multi-page alternative. However, having a small number of textual content does not automatically prevent you from overwhelming users with advice. You still have to think of clear and easy-to-follow visual arrangement. Lead your visitors throughout the story by breaking up your content into segments by means of different header styles, background colors, overlays, etc. Reinforce nicely written texts with well crafted visual effects to ensure that your site visitors don’t stop scrolling until there’s nowhere to scroll.

Function on a visual hierarchy

We’ve already web design kingston covered ways to efficiently organize UI content in one of our previous posts. To recap, among visual hierarchy tools used for web design are size, colour, contrast, proximity, and repetition.

It’s generally thought that the F-pattern is more applicable to a great deal of textual content, while the Z-pattern suits pages which aren’t so heavily focused on copy. Since a single-page website contains numerous sections, try to use both of these patterns for different sections in order to diversify the website structure. But do not overdo it with patterns; allow the components on your webpage breathe. With negative space, you are able to draw people’s attention to the components that ought to be evident.

The thing about single-page visual hierarchy is that it needs to be concise yet reassuring. Think twice before you go for one or another page arrangement and remember that there’s just one page to scroll.

Try parallax

Based on your site character and conversion goal, or lack thereof, you may or may not benefit from parallax scrolling. Here is a list of factors you should consider before applying parallax into a one-page site:

Loading time:

Image layers and animations slow down page loading. Are your site visitors patient enough to wait till the webpage is loaded or would they rather leave it and search for better options?


many don’t find websites with parallax effect user-friendly. Avoid applying this design trend to selling and informative pages. Especially if you’re anticipating repeat traffic or aim web design vancouver to convert.


Parallax isn’t generally suggested for mobile sites. Of course, developers can do tricks with it or just turn it off on mobile devices but the question is if you really need to make this effort.

You may ask why parallax remains among our best practices despite this list of disadvantages. Well, because you may still benefit from this design technique if you use it carefully. And to accomplish this, you really should know your audience. If you’re designing a website for individuals that aren’t used to elaborate layouts, you’d better stay away from parallax. But, it can be a fantastic solution for portfolios, corporate websites, and some landing pages.

Add alternative navigation

Single-page sites are all about scrolling and sometimes about unlimited scrolling, which makes people feel on your webpage as though they’re in the middle of nowhere. If your website has a complicated structure and contains a whole bunch of blocks, you should think of alternative navigation. Let people quickly jump to the section they want with sticky menus: make them flat, vertical, slightly transparent, or replace them with icons. Use anchor links and a back-to-top button to keep the UX pleasant and intuitive.

Include a call to action

Single-page websites are perfect for calls to action. Because of their construction, bookmarking sites are more focused than with multi-page ones. If the website was initially created for one specific purpose (contact form submission, mobile app download or email signup), you need to construct your design around it. Make the call to action noticeable in colour and form and encourage users to perform the desired action. Single-page site design heavily depends upon business goals and target audiences. And before you go for any design practice, you need to find out who’s coming to your site and why.