Dynamic Design


A dynamic site is a site that shows different content to different users based on who the user is. They allow you to appeal to multiple sections in your target audience to increase the likelihood of target completions on your website, and in turn increase revenue.

A site that is dynamic needs to be planned. It takes time to think about the different types of people (personas) who will be viewing your website, and coming up with the perfect headline for them. Again, the ideal headline doesn’t exist, however, a one that is targeted towards a smaller group of individuals will be greater than a generalized message.

The better the responsive element of your dynamic design performs, the more you are able to target your audience. This is all about creating a unique experience each time.

Each user will get the interactions they’re searching for much easier than before. They will be visually engaged, well-informed, and better web design able to feel connected to you.

More so, every person’s visit to your website will not be exactly the same each time they return.

Maybe one day they need jeans out of your online shop and the next time they’re simply focused on accessories. Maybe all they are interested in is the contact information when searching on the fly, but in the future, they return to read your blog. Dynamic website design will pick up on this.

It changes the screen in real-time as users click through their first trip and return for more. This lets you engage people at every point of the buying cycle, regardless of where along the process they are or what they are interested in.


A dynamic site allows you to communicate your value to your target audience in a much more targeted manner. Instead of using the same”slogan” or catch-phrase kind message on your homepage, you’ll be able to use a headline that speaks to solving your audience’s problems or providing them with an opportunity to enhance their lives.

As a business, you likely have multiple perfect customers that fall into different categories. They have different interests. Motivations. Goals. They’re different. They’re people. A dynamic site provides you the chance to speak to all these, across your group of ideal ottawa web design customers.


Just because you’ve got a dynamic site doesn’t mean you can sit back and unwind. Your site is the biggest digital marketing advantage and it’s message needs to be present across your marketing channels. If your site is dynamic, your marketing should fit.

Dynamic marketing ranges from the headline you use in your homepage to the emails you send to your contact list to the landing pages they convert on. Depending on who’s viewing your site, it’s imperative that you display a message that’s timely and relevant to that user. By doing this, you can increase the likelihood of conversion and getting them to make a decision in your web design vancouver favor (give you their money).

Dynamic websites – advantages

The main advantages of dynamic websites are that by connecting them to databases you can easily pull in information in an organised and structured way to create product pages or categories of related products sorted in an assortment of different ways depending on how the user wants to view them.

This ability to connect to a database means that it is also possible to create a content management system – an interface which enables the client to enter and manage data via a web-based collection of administration pages. That content can be text for their pages and images to go along with the text, or web design kingston items in their product range with classes, specifications, short and long descriptions, images, etc.. In both these cases it can be as easy or as complex as the client requires.

There are no continuing costs unless there is a change in the basic design or an excess capability added.

Dynamic websites – disadvantages

The design of a dynamic site is more fixed than a static one because lots of the pages are essentially a template into which data and content is poured to make multiple pages of a similar kind. So for example all of your product pages will be basically the exact same page layout with different data being displayed. While some customisation capability can be built in it’s usually quite limited, this type of choosing from a set of pre-defined options. Individual layout changes to particular pages are not usually possible.

Costs are higher initially than for a static site, and added functionality may also cost more, especially if it’s something which was not envisaged initially and requires re-writing of the core code or database.